There were times when homes were sold “as-is” and the service of a home stager was non-existent. One could wonder why it’s needed today. Staging is not new, it first gained a reason for existence in the 1980s, and after the mid-2000s became a must-have when selling a house in the US.
Why is it better to show a house for sale staged than ‘unstaged’ (i.e. empty – without furniture or with all the furniture and items that belong to a family)?
Buyers don’t know what they want until you show them. If you stage a home properly, your potential buyer can imagine living there right away. Realtors have always advised sellers on techniques for improving the look of the house (e.g. picking up clutter, hiding dirty dishes in the dishwasher) to make buyers feel comfortable. But effectively preparing a house so that it can show its best is much more than these ‘clean-up’ and other similar tips. An owner can’t usually see through the things they are attached to in their house. A stager can help you make your home desirable for a buyer.
Staging definitely has its costs, but is it worth to invest in it?
As you see the choice of the word, staging is an investment. If you stage your home before selling with a clean, neutral layout, it can be sold faster than an ‘unstaged’ home.
The Real Estate Staging Association (US) tracked 174 unfurnished homes for sale in 2011, and they found that these stayed on the market for 156 days. When they staged the same properties and relisted them, they sold in an average of 42 days. (See more statistics on home staging here.)
When selling a staged home, your price can be higher as well (2-10% in a moderate market or even 20-50% in case of a luxury home).
You can save money because of the faster deal (you don’t need to pay your mortgage for example).
Do you think home staging can help you too?
(Photo: Jeri Koegel)